our history

ACE Mailing is a third generation family business.

our history

ACE Mailing was founded by Gwen Kaplan in 1977 in a garage in North Beach.  Joined by her mother Royce Dyer and her husband Steve Kaplan, in 1979 ACE Mailing moved to Fort Mason Center where ACE Mailing was a resident support service to the non-profit groups until 1994.  in 1983 ACE Mailing relocated the warehouse and production facility to York Street in San Francisco's Mission District.  In 1986 ACE Mailing purchased the warehouse and office at 2757 16th Street in the Mission District.

gwen kaplan

ACE Mailing Founder

Gwen Kaplan

Marketing theories that Kaplan successfully uses in promoting clients of ACE Mailing earned her the San Francisco Chamber of Commerce Woman Entrepreneur of the Year Award in 1987.  In 1991, ACE Mailing was the winner of the San Francisco Chamber of Commerce Excellence in Business Award. ACE Mailing's CEO and Founder was honored by the California State Legislature for her contributions to creating an improved entrepreneurial environment in the State. In 1991 Kaplan was named the Small Business Advocate of the Year for the State of California by the United States Small Business Administration (SBA). She was the 2000 Chairperson of the San Francisco Small Business Network. She is a past president of the San Francisco Small Business Commission.


ACE Mailing Vice President

Steve Kaplan

ACE Mailing has been a green business since our founding and first office at Fort Mason Center in San Francisco.  In 1981 ACE Mailing partnered with Conservatree for retail selling of  recycled paper. ACE Mailing was the first company in the United States to sell recycled paper retail in bulk cartons for copy machines. Until that time recycled paper was sold retail by the ream (500 sheet) or wholesale by the pallet.  In 1989 when ACE Mailing's founder, Gwen Kaplan, was president of the San Francisco Small Business Commission she started the Green Ribbon Panel which provided small businesses with Green Solutions and recognized Green Businesses in the San Francisco.  The Green Ribbon Panel became the San Francisco Department of the Environment.  Since 2007 ACE Mailing has been carbon neutral through TIST and the Institute for Environmental Innovation.  ACE Mailing has a complete recycling program, recycled paper and soy inks.


ACE Mailing Vice President

Miles Kaplan

ACE Mailing is proud to be a third generation San Francisco business.  In 2002, Miles Kaplan, the son of Gwen and Steve Kaplan graduated from UCLA, joined ACE Mailing. 


She had legs and a brain.

and we sure do miss her...

ACE Mailing President

Royce Dyer

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